OUR STORY
THE ORIGIN
Before there were hoodies or tracksuits, there was a girl with an iPad.
Her name was Aamna. In the stillness of the night, while the world scrolled and swiped, she opened her Procreate app. She would sit for hours drawing. Not for likes, not for followers...but to feel closer to something bigger. Her digital art became a way to hold onto reminders of Allah.
That was ArtByAam.
She didn't know it then, but those quiet pieces would spark something much louder.
In her world, there were two loves: fashion and faith. And the world rarely let them coexist. Streetwear felt distant from spirituality. And Islamic clothes rarely spoke the language of youth. But what if they could meet? What if your outfit could do more than make you look good...
What if it could make you feel something?
So she started to experiment. And then, one day, she created a piece wrote three words that stuck.
Deen Over Dunya.
And she thought: What if this could be more than a phrase? What if it could be worn?
THE MOVEMENT BEGINS
In 2023, ArtByAam became Deen Over Dunya.
With no formal training. No investors. Just one Muslim girl with a vision to make Islam cool.
We stitched the sincerity of the message into every garment and style.
We launched with one mission:
Make Islam cool for the youth.
And we didn’t stop. Because the ummah didn’t want us to.
Almost 6,000+ customers later, that tiny dream became a movement. A movement of young Muslims repping their deen with pride.
THE NOW
But this isn’t just merch. This is intentional streetwear.
For too long, Muslim youth have been underserved by fashion. We wanted pieces that go hard but still feel like us. Fit that feels fire but stays rooted in faith.
Every collection has meaning, and stitch is layered with intentionality. We draw from hadith, Quran, and the rhythm of real life. But our silhouettes are inspired by streetwear and everyday wearable fashion.
We don’t believe you should choose between repping your deen or expressing yourself.
You can do both. You were meant to.
This is for the ones who walk the straight path.
We are Deen Over Dunya.
And this is just the beginning.